The AdWords system was initially implemented on top of the MySQL database engine. In 2005, Google started a campaign management service known as 'Jumpstart'. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. Services are offered under a pay-per-click (PPC) pricing model. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. ( Learn how and when to remove this template message)
( August 2020) ( Learn how and when to remove this template message) Please help by spinning off or relocating any relevant information, and removing excessive detail that may be against Wikipedia's inclusion policy. This article may contain an excessive amount of intricate detail that may interest only a particular audience.
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